Apple world’s most valuable brand followed by Google

Apple has outshone Google as the world’s most valuable brand for the second year in a row, a report said.

Valued at 118.9 billion dollars, Apple pushed its brand value by 21 percent year-on-year and was closely followed by Google that has been valued at 107.43 billion, recording a 15 percent increase from last year, reported the CNN.

The two are the only brands to have been valued at more than 100 billion dollars.

The annual Best Global Brands report was compiled by Interbrand consultancy and was based on three criteria including, financial performance of branded products, the brand’s influence on customer choice and whether it can push up the price of a product.

Jez Frampton, Interbrand’s CEO, said that the meteoric rise recorded by the two companies was truly a testament to “the power of brand building.”

Other tech companies featured amid the top 10 included, IBM (4), Microsoft (5) and Samsung (8).

—-ANI