|
|
|
|
|
5th Muharram 1436 | Friday, Oct 31, 2014
Entertainment

Bollywood needs to work on marketing strategies: Irrfan

Saturday, 8 December 2012
Comments(0)
Mumbai, December 08:

Actor Irrfan, who has had the opportunity to work in both Hollywood and Bollywood films, feels that the Indian film industry needs to work on the way they market their films.

"There are few areas we still need to work on, like the release of the film. The way it is planned in America, we still need to find that system. They find the right audience for the film. They really work on what kind of audience is going to watch this film and they release accordingly," he said.

"We find a formula and we apply that formula to every film. We have similar ticket rates, we have similar way of promoting it; we have similar way of releasing it. The ticket rates for a Rs.100 crore budget film and Rs.5 crore budget film are the same. We really need to work on this system," he added.

Irrfan became a prominent face in international cinema after acting in films like "Warrior", "A Mighty Heart", "New York, I Love You" and Danny Boyle's multiple Oscar winning film "Slumdog Millionaire". His most recent release is Ang Lee's "Life Of Pi".

The 45-year-old star feels Hollywood films always have a hidden meaning in them.

"When we make a film, whatever is there on the surface is still there on the surface and there is no layering beneath it, but if you take big Hollywood films there are things that are hidden beneath it. There is something they are trying to suggest to the audience," he said.

"For example Shakespeare, whatever he is trying to say is hidden, though it's a drama but the message he is trying to give is all hidden. When an intellectual person watches 'Slumdog Millionaire', he relates to it in a completely different manner, when a child will watch 'Life Of Pi', he will take it differently. That's what we need to strive and that's what our next generation is going to do," he added.

----IANS

Latest News

BJP credits Modi govt for reduction in petrol, diesel prices

BJP on Friday welcomed the reduction in petrol and diesel prices and hoped that it will help bring ...

KCR defers cabinet expansjon for time bein...

The much expected cabinet expansion in Telangana State is now likely to be held only after the budget session of the State Assembly. Acco ...

Cyber crime prevention strategy will be st...

The Home Ministry is taking all steps necessary for the prevention of cyber crime and very soon we shall further strengthen the Cyber Crime ...

Related News

Bangalore girl to represent India at Miss Universe

Noyonita Lodh from Bangalore, who was crowned Yamaha Fascino Miss Diva Universe 2014, will compete ...

Katie Price buys new mansion in Britain

Former model Katie Price has bought a lavish mansion which belonged to Cabinet Office minister Francis Maude. Price p ...

Madison Square Garden a premier venue for sports, entertainment

Madison Square Garden in the heart of Manhattan, where Indian Prime Minister Narendra Modi captivate ...

Post new comment

To combat spam, please enter the code in the image.

Rs. 26810 (Per 10g)

Opinion Poll
Do you think formation of 'She' teams would be beneficial for women's safety?
YesNoCan't say

Matrimony | Photos | Videos | Search | Polls | Archives | Advertise | Letters

© The Siasat Daily, 2012. All rights reserved.
Jawaharlal Nehru Road, Abids, Hyderabad - 500001, AP, India
Tel: +91-40-24744180, Fax: +91-40-24603188
contact@siasat.com