Hyderabad, December 20: Hyderabad’s most popular event is in for an image makeover. It will be ‘Numaish’ now officially, though for the common man it has always been so. Authorities have decided to shed the ‘All India Industrial Exhibition’ label and promote it with the brand name ‘Numaish’.
This is to distinguish it from the scores of exhibitions held round the year. When the fair was first started in 1938 by the seventh Nizam, Mir Osman Ali Khan, it was called ‘Numaish Masnuaat-e-Mulki’. Over the years, it has remained the only event of its kind in the world to be organised without a break for a 46-day period. And hence the unique brand name, it is said.
Not just the name – the schematic layout of the ‘Numaish’ will also be different this time. Though the project revitalisation will be implemented over next three years, visitors can see some of the plans materialising when the show opens next month. Top architects Shankar and Narsimham have been engaged to develop landscape and ensure better space utilisation.
“We have been able to create additional space by design changes of the pavilions,” said P. Harinath Reddy, spokesperson, Exhibition Society.
While giving a new look to ‘Numaish’, care is being taken to retain the typical Hyderabadi charm. More space is being created around the entry gates so that visitors need not crowd on the road for buying tickets. Also parking for 450 cars is planned within the ‘Numaish’ ground to ease congestion outside.
Like last year, tight security measures are in place. The 23-acre ground will have CCTV surveillance, a dog squad, 24-door frame metal detectors and vehicle inspection mirrors to check. Nearly 110 security guards, besides the watch and ward staff will be there to keep an eye on the suspicious looking persons.
While there is no hike in the ticket price, those planning to visit on weekends have to shell down double the amount – Rs. 20 per head. “This is mainly to check the rush which touches 80,000 on Saturdays and Sundays,” Mr. Reddy said. Has the Telangana stir cast its shadow on the Numaish? Yes. Though authorities deny, some companies from outside the State are believed to have cancelled their participation following the agitation. However, this is not expected to dampen the spirits of ‘Numaish’ lovers.