|
|
|
|
|
24th Zulqada 1435 | Saturday, Sep 20, 2014
Tid Bits

Make toilets "cool and sexy": World Toilet Day call

Monday, 19 November 2012
Comments(0)
November 19:

Marking the World Toilet Day today, a campaign was launched to build awareness of sanitation and hygiene in India with a call to make toilets "cool and sexy". WASHUnited & Quicksand launched the campaign titled "Toilets Are Beautiful" in partnership with the Ministry of Drinking Water and Sanitation to eradicate the menace of open defecation in the country. The organisers have opened a Facebook account to promote the campaign launched as part of The Nirmal Bharat Yatra, a sanitation and hygiene awareness and behaviour change programme conceptualized and implemented by WASH United & Quicksand--an NGO from Bill and Melinda Gates Foundation. Western-style and Indian squat toilet seats will be placed at both Dilli Haat and then Connaught Place and volunteers will sit or squat on these toilet seats (in rotation) 24 x 7 – till the Facebook record is broken within a few days, they said. "For long, toilets and shit have remained taboo words even though their use provide protection against diarrhoea and thousands of lives saved every day. Time is now ripe to make toilets cool and sexy. Please join the 'Toilets Are Beautiful' campaign as we set out to achieve this goal and get every 'poo' in the loo", said Nirat Bhatnagar, Principal, Quicksand. Stressing on the need to enhance the purview of the campaign, Pankaj Jain, Joint Secretary, Drinking and Sanitation Ministry said "this campaign should be spread to urban India as well not and just restrict it to villages because it is a stark fact that 60 million urban population still defecates in open." Passersby will also be invited to sit on these toilet seats placed next to a specially-designed backdrop and record personal messages in support of sanitation campaign, they said. PTI

Latest News

White House evacuated briefly after intruder alert

A part of the White House was evacuated after a disturbance was detected on the North Lawn, media re ...

Life thrown out of gear in Patna due to rains

Life has been thrown out of gear in capital Patna due to waterlogging following heavy rains. Many localities of the state capital includi ...

Modi too shrewd to be derailed by nationalist symbolism: Zakaria

Indian Prime Minister Narendra Modi is "far too shrewd" to be distracted by nationalist symbolism wh ...

Related News

Dogs can be pessimists too!

Dogs generally seem to be cheerful, happy-go-lucky characters, but according to a new study some pooches are distinctly ...

Meet the 'shocked' mother who accidently bought 'swearing...

A mother recently bought a talking Barbie doll that reportedly blurted out the phrase, "what the f** ...

Now, a drive-thru funeral window that allows for 'quick' mourn...

A Michigan funeral home has introduced a drive-thru funeral window that allows people to mourn for t ...

Post new comment

To combat spam, please enter the code in the image.

Rs. 26340 (Per 10g)

Opinion Poll
Do you think Modi saying Muslims patriotic, a diplomatic statement?
YesNoCan't say

Matrimony | Photos | Videos | Search | Polls | Archives | Advertise | Letters

© The Siasat Daily, 2012. All rights reserved.
Jawaharlal Nehru Road, Abids, Hyderabad - 500001, AP, India
Tel: +91-40-24744180, Fax: +91-40-24603188
contact@siasat.com