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2016 World T20 sets records galore across broadcast and digital

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Dubai : The recently concluded ICC World Twenty20 sets records galore across broadcast and digital platforms, it was confirmed today.

The tournament, won by the West Indies men’s and women’s teams, which beat England and Australia in their respective finals at Eden Gardens in Kolkata on 3 April, was the first major ICC event produced by ICC TV.

That involved coverage of 48 matches across seven venues in India using 30 cameras at each venue.

And, off the back of that effort, the ICC’s broadcast partners across the world delivered record ratings and viewership.

In India alone, the India versus Pakistan encounter rated 17.3 across the Star Sports network and Doordarshan, the best rated Twenty20 match ever since the final of the World Twenty20 in 2007, reaching 83 million people. And the cumulative in-home viewership for the event in India was 730 million, an increase of 114 per cent over the previous edition.

In Pakistan, on TEN Sports, India v Pakistan rated 14.5, a 100 per cent increase to the same encounter in the 2014 edition that took place in Bangladesh.

South African-based broadcaster SuperSport saw ratings that increased by 32 per cent compared to the last edition of the ICC World Twenty20 two years ago, while in the UK, the men’s final saw a peak audience of 2.45 million, which is a record for any cricket match broadcast on Sky Sports.

Across the official event website and App, ICC’s YouTube channel, ICC’s Facebook page, ICC’s Twitter and Instagram account and the regional and global live stories posted on Snapchat, there were more than 320 million video views – the highest mark ever for an ICC event.

During the event, 46 million people across the world engaged on Facebook, the most ever for any Twenty20 event in history, while the 85 press conferences streamed live on the ICC’s Facebook page had more than 10 million views.

On Twitter, there were 5.75 billion impressions of Tweets related to the ICC World Twenty20, an all-time record for any cricket event.

And in comparison to the 2014 event, unique visits to www.icc-cricket.com were up more than three times, whilst the total page views saw a dramatic increase of 550%.

Commenting on the unprecedented success of the ICC’s digital and broadcast activity at the ICC World Twenty20 India 2016 ICC Chief Executive David Richardson said: “It is a fact that the ICC World Twenty20 2016 engaged with fans, old and new, like never before.

“The dynamic and fascinating cricket on field was matched by the innovative presentation of the world feed broadcast and the efforts of our broadcast partners, which delivered record viewership numbers. The data on the digital activities was equally stunning and it all added up to make the event a hugely successful one.

“We are delighted with the results and look forward to continuing to develop both our digital activities and our broadcast coverage ahead of next year’s ICC Champions Trophy and the ICC Women’s World Cup, both set to be held in the United Kingdom.” (ANI)

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