Mumbai: Actor Akshay Kumar, who is known for his fitness fundas, has been roped in as the ambassador of ‘Jaan Bachao’ health campaign.
Asif Bhamla, President, Bhamla Foundation, has roped in Akshay as the Municipal Corporation of Greater Mumbai (MCGM) good health ambassador.
Directed by Rajkumar Hirani, the campaign is a unique initiative by the foundation and MCGM. The campaign will be launched by Maharashtra Chief Minister Devendra Fadnavis on Wednesday.
Hirani, best known for directing award winning films like Lage Raho Munna Bhai, 3 Idiots and PK, was elated when the idea came to him.
“It is a great move and I am glad we have a face like Akshay for the same. The idea is to make each of us stand up and let the sedentary lifestyle go and save ourselves before it is too late. I enjoyed the making as much as I wish we change mindsets with this video,” Hirani said.
The campaign follows the ‘TB Harega Desh Jeetega’ campaign with Bill Milanda Gates Foundation, featuring megastar Amitabh Bachchan.
Bhamla said: “The campaign aims to shake us from our couch potato roots and get us to get out there and do something now. Who else could be a perfect ambassador than Akshay Kumar? And when it came to direction, we could think of no one better than Rajkumar Hirani. I am glad, both agreed.”