New Delhi: Apple on Saturday has reduced the retail prices of iPhones, iPads, Macs and Apple Watch models in India, after one day of GST coming into effect.
The Rs 60,000 Apple iPhone 7 (32GB variant) will now be available at Rs 56,200. The Rs 70,000 iPhone 7 (128GB) can be purchased for Rs 65,200 and the Rs 80,000 256GB variant at Rs 74,400. The base model (32GB) of Apple iPhone 7 Plus is now available at Rs 67,300 instead of Rs 72,000, reports HT.
The 32GB model of iPhone SE which cost Rs 27,200, being assembled in Bengaluru is now available at Rs 26,000 and the 32GB iPhone 6S (Rs 50,000) at Rs 46,900.
“I think it is a good move ahead of the upcoming festive season. We believe the best way for Apple to increase their share in India is to bridge the gap between affordability and aspirational value of iPhone. Even in the past, they have tasted success with 4S, 5S and iPhone 6 when reduced the price,” Tarun Pathak, Senior Analyst, Mobile Devices and Ecosystems at New Delhi-based Counterpoint Research, told IANS.
“By the end of 2017, we believe iPhone 6 and SE can be the flagships through which most users are going to enter the Apple ecosystem for the first time ever,” Pathak added.
Apple CEO Tim Cook had told PM Modi, during his visit to the US, that Apple is positive about the production of the iPhone SE in Bengaluru. Apple had initiated the production of a small number of iPhone SE in Bengaluru in May.
Apple has also decreased the prices of iPads, Macs and Apple Watch along with the iPhones. As per the experts, the revised prices will help Apple to hold its grasp in Indian Market which currently holds 3% share by volume and 11% by value in India.