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Bengaluru tunes to musical instruments most: report


Bengaluru: India’s tech hub Bengaluru has emerged as the most musically inclined city in the country, as evident from highest sale of musical instruments online, said e-tailer Snapdeal in a report on Tuesday, which is also celebrated as ‘World Music Day’.

“Bengaluru led the sales of musical instruments at 18 per cent, followed by Kolkata at 15 per cent and Mumbai 6 per cent,” the NCR-based e-commerce player said in a statement.

The report is based on a study of online sales of musical instruments in the first half of this year, which saw demand for digital variety accounting for 30 per cent.

“With 60 per cent of the demand coming from metros, musical instruments has posted tremendous growth online, with guitars and bass being the most sought after,” the statement said.

Among the states, Maharashtra, Karnataka, Tamil Nadu, West Bengal and Uttar Pradesh were the top buyers.

“Guitars and bass are the top selling musical instruments, followed by keyboards and Musical Instrument Digital Interface (MIDI) and brass and wind instruments,” said the statement.

In the digital instruments category, Casio MA-150 and Yamaha PSR E253 electronic keyboards, Boss ME-25 guitar multiple effects processor, Radel Dg108 digital Tanpura and Alesis DM6 USB electric drum kit emerged the favourite.

“Music is an integral part of a place’s culture and shopping trends from different states are indicative of that,” said Snapdeal Vice president, Saurabh Bansal in the statement.


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