The Bharatiya Janata Party has been utilizing the social media campaigns to target the failure of Delhi government.
The IT cell which is located inside the BJP state office on Pandit Panth Marg comprises of 80,000 members, who are operating from 272 wards and three IT chambers under the guidance of 280 social media wizards.
The chamber accommodates 15 senior-level cyber warriors who have been monitoring and leading social media campaigns in Delhi for over eight months now.
Volunteers between the ages of 22 and 40 focus on the party’s mass-reach game plan. “We will reach every voter through social media. For a person without Whatsapp, we have a booth level worker and for a tech-savy Delhiite, we are on Instagram, Facebook and Twitter,” said a volunteer.
The team, operating in Delhi’s 14 districts, is constantly active on 8,000 WhatsApp groups where the statistics of party’s achievement in last 10 years are being spread.
Four main targets of BJP:
- Prime focus is to continuously remind Delhi residents of the work done by BJP leaders across the nation.
- The second is to highlight the development work done by BJP government for Delhi.
- The third is to push PM Modi’s latest digital initiative and “New India” mantra to target the aspirational Delhiite.
- The volunteers also target the failure of Delhi government in their social media campaigning aggressively.
The BJP’s decision to field all fresh faces for the civic polls have invited nearly 5,000 applications till last week, but the figure shot up to 33,675 within six days of announcement on fielding fresh faces, party’s spokesperson Tajinder Bagga told Mail Today.
“People want to know about candidates in detail. We will popularise every candidate’s agenda for their ward in a profile on Facebook and their mail.”