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DataWind top among tablet makers in fourth quarter of 2015: IDC

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New Delhi : International Data Corporation (IDC), global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets in its latest report has revealed that handset maker DataWind has attained the top spot in India’s tablet market with 20.7 percent share.

The report further said that shipment of DataWind products has almost doubled and observed higher presence in Q4 2015 which worked in favour to achieve such a position.

According to International Data Corporation (IDC), overall tablet market in India declined by 18.7 percentage in CY 2015 Q4 over previous quarter.

0.86 million units of tablets were shipped in 2015 Q4, down 10.1 percentage over the same period last year.

However, with each of previous two quarters clocking over a million units of shipments, total tablet market for 2015 managed to post a growth of 8.2 percentage at 3.8 million units, recovering from a sharp dip in 2014.

“Majority of detachables shipped in CY 2015 were in USD 200 to USD 300 price band, primarily driven by local vendors such as Micromax and iBall. On the premium end, Samsung currently dominates but competition is likely to get intense with Apple entering the market with iPad pro and Microsoft Surface Pro joining the league in 2016 Q1” said Karthik J, senior market analyst, IDC India.

CY 2016 is expected to witness a marginal growth as consumer demand for tablets hits saturation. However, we expect commercial segment to witness healthy double digit growth this year.

“Detachable tablet category is anticipated to ramp further as vendors strive to capitalize on the growth momentum by offering products at affordable prices. However, the migration from slate to detachable tablets in India would only be gradual,” adds Karthik J.

IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC’s Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools. The IDC Tracker Charts app allows users to view data charts from the most recent IDC Tracker products on their iPhone and iPad.

With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. (ANI)

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