Managing online brand and product campaigns across the site, social & apps.
End-to- End execution of marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact.
Devising strategies to drive online traffic to the site & social presence, using SEO, SEM, Real Time Bidding, PPC, Mail Marketing, Social Marketing, Display, Optimising / Refining & Re-Targeting.
Oversee the social media strategy for the company.
Channel & Objective / KPI-wise Marketing Strategy.
Discovery, Engagement & Growth Strategy.
Define & Target User Segments: interest, problems, where do they spend their time.
Generate inbound traffic.
Leads and Conversions.
Planning and budgetary control of all digital marketing.
Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of developments in digital marketing.
Seeking out new opportunities for online marketing campaigns.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights.
Design & optimize conversion and user funnels.
Collaborate with agencies and other vendor partners
Provide inputs to internal Sales, Product, Content teams.
Salary:INR 35,00,000 – 40,00,000 P.A
Industry:Media / Entertainment / Internet
Functional Area:Marketing , Advertising , MR , PR , Media Planning
Role Category:Senior Management
Role:Head/VP/GM/ Mgr-Online/Digital Marketing
Digital Marketing Social Media Social Marketing Marketing Campaigns Media Strategy Digital Digital Media SEO SEM Online Marketing
Desired Candidate Profile:
UG: Any Graduate – Any Specialization
PG:Any Postgraduate, Post Graduation Not Required
Doctorate:Any Doctorate – Any Specialization, Doctorate Not Required
Proficient in Digital marketing: demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and / or display advertising campaigns.
Highly creative with experience in identifying target audiences and devising digital campaigns.
Good knowledge of web analytics tools.
Good knowledge of ad serving tools (e.g., DART, Atlas).
Experience in setting up and optimising Google Adwords campaigns.
Ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
Experience in optimising landing pages and user funnels.
Experience with A/B and multivariate experiments.
Up-to- date with the latest trends and best practices in online marketing and measurement.
Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Snapchat, Google+, Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
Can pick up new tools quickly.
Maintains a working knowledge of principles of SEO including meta-tags, keyword research. Knowledgeable in the principles of Search and Social.
Maximus Global Consultants
Leading Media Conglomerate
A multiplatform business and financial news company
Recruiter Name:Sidney Vaz
Address:MindspaceMalad (W)MUMBAI,Maharashtra,India 400064