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Google to stop scanning Gmail for ad targeting

San Fransisco: Google on Friday said that it would no longer scan the contents of Gmail users’ inboxes for ad targeting. Google had introduced the popular email service in 2004, they had a machine to scan the words and contents of Gmail messages to show related ads, giving marketers a finely targeted way to reach consumers.

Starting later this year, Gmail users will no longer have their correspondence scanned, the Internet giant said Friday. The information was posted by Diane Greene in a blog post, who joined the company in 2015 and is been responsible for the rapid growth of Google’s cloud business, reports the DC.

Since Google’s practice of analysing incoming and outgoing emails of its free consumer Gmail users has been criticised on privacy concerns.

Google’s G Suite business bundle have been gaining more enterprise users in the past year, with more than 3 million companies paying for the G Suite service, the company said. Gmail has more than 1.2 billion users worldwide.