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Home utility manufacturer Bonita becomes only Indian Brand to sell through US retail giant


New Delhi : After gaining popularity in Western Europe, USA, Australia and the Middle East, Bonita, India’s most popular home utility product line from the house of Casa Brands India Pvt. has enlisted another major achievement to its credit, becoming the only Indian brand to start selling its products through retail giant Bed Bath & Beyond in North America.

Bonita has started selling its innovative and aesthetically appealing products through Bed Bath & Beyond across USA and sharing the same platform as other reputed international brands and premium products. Notably, Bonita is the only Indian brand to sell its products through the US’s premium home product retailer under its own brand name.

Bed Bath & Beyond is one of the most renowned and popular retailers having 1100+ stores in the North American continent and sells a wide range of Home products including beddings, bath towels, kitchen electrics, cookware, cutlery, coffee makers, window treatments, storage items and much more.

On the strength of its innovative and path breaking products, Bonita has been able to grow to a large part of the world market, and has already established presence in almost more than 25 countries. Apart from being a brand leader in India, it offers excellent quality products across the world under its own brand name, making the company one of the few Indian entities to go truly global. The latest market to lap up to Bonita’s products is Switzerland. Its massive range of 200+ products will be an added advantage in pursuit of this objective.

Mr Umang Srivastava, Joint Managing Director, Casa Brands India Pvt Ltd., said, “Tying up with Bed, Bath & Beyond is a very encouraging step for our brand as it will help us to establish strong presence across the North Indian continent where home utility products are a big draw. This will give a major boost to our sales in the United States. When we launched in India, we literally created a market for our products and revolutionized the space by influencing customer choices.”

Bonita’s entry into the home utility domain has single handedly transformed the home utility market in India into a brand-driven chic space, where innovative and stylish products now rule the roost.

Bonita has gained path breaking reputation all over the globe and is indulged in fulfilling customers’ requirements in USA, UK, Germany, Italy, Spain, France, Czech Republic, Poland, Belgium, Netherlands, Mexico, Australia, New Zealand, UAE and many other European countries. Moreover, along with India, the organization has warehouses in several overseas locations such as USA, Europe and UAE. (ANI)

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