New Delhi [India]: Online video platform Hotstar on Wednesday crossed another milestone by becoming the first local service to register over a 100 million downloads on Google Play Store.
The ‘Make in India’ video platform raced ahead of other consumer internet companies in India, including e-commerce services like Amazon India and Flipkart, taxi ride services like Ola and payment apps like Paytm, among others.
Almost all of Hotstar’s downloads have come from India. The service reached this milestone within just 2 years of its launch in 2015.
Across the Play Store, App Store and other Android app stores cumulatively, Hotstar has crossed more than 200 million downloads since launch.
From being the fastest growing platform in the world to introducing technological innovations in streaming, Hotstar has been the pioneer in opening up the premium video category in India.
The service also announced recently that it has emerged as the primary screen for VIVO IPL 2017 in India’s top cities.
In a newspaper announcement last week, Hotstar revealed massive growth in viewership over the previous year, including a five fold increase in watch time and a 12 fold increase in concurrent viewership on the platform. (ANI)