The International Cricket Council (ICC) and social networking site Twitter are all set to introduce a range of new interactive experiences for the ICC World T20 in India.
Twitter Trump Cards (#WorldT20Heroes), #AskCaptain and some new Twitter emojis are part of the new initiatives,
ICC has innovated with Twitter for cricket fans to get a Trump Card about their favourite players at the ICC World Twenty20 by simply Tweeting to @ICCLive with #WT20Heroes.
Fans will then receive a digital Trump Card of a player with his statistics and can collect Trump Cards of all players from across the 16 teams playing in the ICC World T20!
This #OnlyOnTwitter experience will be live for fans.
In addition to showcasing relevant Tweets during the game, ICC is giving cricket fans around the world a chance to make dreams come true in each of the 35 men’s ICC World T20 matches and the 13 televised Women’s World Twenty20 matches.
By Tweeting to @ICC with the hashtag #AskCaptain, Twitter users across the world can participate in the live post-match interviews where one Tweet containing a question will be picked up by the commentators and asked to the winning captain live on global TV.
Among other initiatives, ICC and Twitter have combined to bring to life new Twitter emojis for the first time at a global cricket event.
When fans Tweet with #WT20 or #AskCaptain or #WT20Heroes, they will see an emoji appear next to the hashtag.