New Delhi: Reliance Jio Infocomm likely to launch its new program of broadband data services coming Diwali. The prices will again hit several providers by offering 100 GB data for Rs 500, sources said.
While other providers offer around half of the data for this price. India currently has less than 20 million wireline broadband users, with most of them running on state-run Bharat Sanchar Nigam Limited.
However, there are around 200 million users of wireless broadband, as per BI. Bharti Airtel’s average revenue per user for the fourth quarter of fiscal 2017 when compared to broadband segment had Rs 1,064 per user revenue, mobile data business had Rs 162 per user revenue.
Market analysts say that Jio’s pricing might disrupt the other broadband services like it did with the telecom industry.
“Absolutely, it will be disruptive,” Rohan Dhamija, partner and head for India and South Asia at Analysts Mason told. He also said that Jio’s fibre-to-the-home technology would be superior to its rivals’ digital subscriber lines. The network can carry data speed up to 100 Mbps.
“To that regard, powered by larger capacity on the supply side as well as innovative pricing, it would look to disrupt the fixed broadband business similar to its disruption of the mobile business,” Dhamija added.