New Delhi: International singer Kendrick Lamar has launched the final instalment in the ‘Red and Blue’ collection that he came up for brand Reebok Classic.
The line celebrates the brand’s iconic sneakers Classic Leather.
His latest sneaker is executed in olive green premium leather. The eye-catching green combines embossed accents of red and blue on the heel tabs, to symbolise the existing divide between gangs and to emphasize Lamar’s message of a call for neutrality. A retro gum sole provides an interesting contrast to the muted green upper, and star crest tongue branding completes the look.
Commenting on the collaboration, Lamar said in a statement: “Similar to my collaborations with Reebok in the past, I want to create products that provide fans with larger meanings and messages – particularly ones that inspire unity and growth within communities and youth.”
“In Compton, we have a saying that ‘mixing red and blue makes green.’ While ‘green’ is usually thought of in a monetary respect here, this shoe represents a new definition of ‘green’ – community growth. If we work together, we can break down barriers and prosper,” he explained.
The limited edition pairs will be available at VegNonVeg, Delhi, Sprynt Bangalore and on Koovs.com on November 25.