A limited international edition of a book on Brand Hyderabad titled ‘Hyderabad: Growing Global’ authored by MD, HMRL NVS Reddy and investment banker Kali Kondury is being presented to various dignitaries and CEOs of multinational corporations by the Minister for Industry, IT, and MA&UD K Tarakarama Rao during his current US tour.
The first copy of ‘Hyderabad: Growing Global’ was presented by KTR in the presence of Chief Minister K Chandrashekar Rao to Tim Cook, CEO of Apple Corporation, during the inauguration of an Apple facility in Hyderabad on May 19. This book was designed to further assist KTR in his efforts to enhance the brand equity of Hyderabad during his extensive tour of various US cities. Excerpts from the aesthetically designed and classy book ‘Hyderabad: Growing Global’ which has some stunning pictures of the city’s rich heritage structures, landscape, rockscape and new age facilities:
“From the largest and most affluent of princely States to an emerging global city, Hyderabad has come a long way: the city is vibrant and happening on many fronts—from visual and performing arts to literary festivals, culinary delights and nightlife, to sporting events, it all happens here. While the older part of the city indulges in scintillating experiences of historical exuberance, the newer city boasts a truly global dynamic. Together, Hyderabad offers a veritable elegance of a bygone era and a global chic, with equal panache.
Twenty one of the fortune 100 and 150-plus of the fortune 500 corporations have presence in Hyderabad. The city also hosts the largest non-US campus of Microsoft and India headquarters of Facebook and Google. The World Bank’s Doing Business Report 2009 has ranked Hyderabad the second best city in India. Mercer ranked Hyderabad the most livable city in India in 2015 and 2016. The institute for Competitiveness India ranked Hyderabad third among 50 Indian cities on its Livability Index 2013. (NSS)