The soccer icon Lionel Messi (28) is declared as global brand ambassador of Tata Motors. Linoel has become the global face which can connect the youth for more youth- centric products globally.
Messi has signed the contract of two years initially and it can be extended further also. The first campaign of ‘Made of Great’ starring Lionel Messi is filmed in Barcelona and directed by the renowned director Daniel Benmayor . It is going to air on November 3, 2015.The company plans to bring exclusive merchandising range of this association.
Mayank Pareek, President, Passenger Vehicle Business Unit at Tata Motors, said, “We are very excited to have Lionel Messi on board. He is talent galore with conviction & is an icon for today’s youth. Watching him play football is magical. His determination on the field is awe-inspiring. He is a winner who is trustworthy, reliable, pioneering, simple and driven by self-belief, which is the core idea of this campaign. ‘What drives us from within is what makes us great,” said Mayank Pareek, President, Passenger Vehicle Business Unit at Tata Motors, he also added, “As we look to expand our footprint across the globe, Messi’s unique ability to appeal globally, transcending geographies, makes him ideal person to represent our brand,
This is the first time that Tata motors business is going to undertake an overall brand association campaign with a brand ambassador. Under the creative charge of the two executive creative directors Anuraag Khandelwal and Satish deSa.
Kunal Jeswani, CEO of Ogilvy Group, India Board Member in charge of Soho Square,said “Tata Motors was embarking on a brand transformation journey and the core task was to increase brand relevance amongst the under 35 consumer.”