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LYCOS to acquire mysms™, other assets

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Hyderabad: LYCOS , the widely known global Internet brand, on Monday announced the intent to acquire an Austrian company, TriTelA Gmbh, which owns the asset – mysmsâ„¢ messenger and the tech platforms SPH Wien and Kika Social.

Mysmsâ„¢ is a messenger that synchronizes SMSes and instant messages between a wide range of mobile, web and desktop platforms – all through a single cloud-based account. This fast growing product already has three million users and synchronizing several hundred millions of messages.

SPH Wien is a content management and analytics platform for video.

Kika Social is an unified platform for social media listening, engaging and measurement.

This is an all stock deal, where LYCOS will issue 2.848 crore additional shares in return for the 100 percent ownership of the company. The deal has been approved by the board of LYCOS and is subject to various regulatory and shareholder approvals.

This acquisition brings in cloud-based framework to LYCOS that can tie multiple nodes (SMSes, instant messages, wearables, cars and appliances) with the consumer through multiple devices (smart phones, Tablets, laptops and OTTs). Essentially connecting the dots!

This also gives the large user base of mysmsâ„¢ messenger an opportunity to access all the services in the LYCOS eco system.

LYCOS is one of the original and most widely known Internet brands in the world, evolving from pioneering search on the web, into a family of three business units covering digital media, marketing, and Internet of Things (IoT).

LYCOS Media is a network of easy-to-use community and social sites in 120 languages across 177 countries. LYCOS’ award-winning products and services include tools for blogging, web publishing and hosting, online games, e-mail, and search. The LYCOS Network of sites and services include Lycos.com, Tripod, Angelfire, HotBot, Gamesville, WhoWhere, and LYCOS Mail.

LYCOS Advertising enables businesses, agencies, and online publishers worldwide in meeting their digital marketing needs, serving 40 billion impressions every month. Clients include leading blue chip advertisers like Airtel, British Airways, Coca-Cola, Hyundai Motors, ICICI Bank, ITC, ING, Lenovo, LIC, Maruti Suzuki, MTV, P&G, Qatar Airways, Samsung, Viacom, Sony, Star India, Vodafone, Titan, and Unilever. Publishers include Facebook, LinkedIn, MSN, Twitter, and Yahoo! LYCOS works with agencies like Havas Digital, JWT, Mediacom, Mindshare, [email protected], OgilvyOne, OMD, Satchi&Satchi, TBWA, and ZenithOptiMedia, to name a few.

LYCOS Life is the new consumer products division focused on IoT. LYCOS Life is dedicated to the future of communication and information management in which everyday objects will be connected to the internet, also known as the “Internet of Things” (IoT).

LYCOS employs around 450 people working out of 24 offices worldwide, across the US, Israel, India, Western Europe, Australia and Latin America.

TriTeIA GmbH owns multiple solutions in the mobile ecosystem. TriTeIA’s solutions include content management and analytics platform for video and unified platform for social media listening, engaging and measurement. Under the brand name ‘MySMS’, TriTeIA provides a cross-platform messenger that synchronises SMSes and instant messages between a wide range of mobile, web and desktop platforms – all through a single cloud-based account. This product has three million downloads across various app stores.

The company’s services also extend to cross-platform supported mobile advertising tools, B2C mobile apps, mobile computing, and web apps with native experience. (ANI-BusinessWire)

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