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Manager – Marketing

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Job Description

I. Planning:

Devising evidence based strategies for increasing the market and market share of assigned brands/therapies in the given region and ensuring effective implementation of the same.
To understand the therapy and develop assigned therapy portfolio by coordinating with RA to file new products and build appropriate therapy basket.
Improving brand & credibility of the company’s product in the international market via – Continuous product promotion campaigns along with monitoring and ensuring the implementation of the same
To help HOD to prepare the sales budget in the international market and define strategies to achieve the same in the stipulated time frame
To define strategies to explore new international markets and generating higher revenues from the international sales
II. Operation:

Proactively work towards developing quarterly promotional activities strategy and deliver within the stipulated time
To play a vital role in product improvement by providing information to Design / Development based on the market demand and competitors features.
Monitor the new product filing status in the assigned countries to ensure faster approvals/product registrations from the respective MOH

III. Co-ordination:

Co-ordinate with RA and have thorough understating of assigned countries regulatory aspects for future product identification and filing
Regularly liaise with the front end sales team/distributor to have complete knowledge of on ground activities and monitor the competition
Bringing market intelligence from international community back to the company to improve/fine-tune promotional activities to be more effective at the market place
Ensure rigorous follow-up with sales team for effective implementation of promotional activities planned to achieve the brand/therapy financial objectives

IV. Evaluation:

Incumbent to hold full responsibility and control on brands or therapy being handled
Continuous monitoring and measuring brand/therapy performance based on ROI
Evaluate/do a feasibility study on company product portfolio in order to fill the therapy gap at the market place
To prepare and analyze Key brands/Key countries performance on periodic basis

Key Deliverables:
Brand/therapy budgets
Product promotion
New product launches
Portfolio management

Salary: Not Disclosed by Recruiter
Industry: Pharma / Biotech / Clinical Research
Functional Area: Marketing , Advertising , MR , PR , Media Planning
Role Category:Senior Management
Role:Head/VP/GM-Marketing

Keyskills
International Sales
Marketing Management
Product Promotion
Promotions
Sales Budgeting
Campaigns
Market Intelligence
Product Identification
Product Portfolio
New Product

Desired Candidate Profile
Education-
UG: Any Graduate – Any Specialization
PG:M.Pharma – Pharmacy, M.Sc – Microbiology
Doctorate:Doctorate Not Required
Years of Experience 22-25 years
Education Qualification for the position M.Pharm, M.Sc (Microbiology)

Company Profile:
Aurobindo Pharma Ltd
Manufacture of Glass and Glassware products. A Group of Aurobindo Pharma Ltd with 200+ employees

View Contact Details:
Recruiter Name:HR
Contact Company:Aurobindo Pharma Ltd
Website:http://www.aurobindo.com

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