Maruti Suzuki India Limited (MSIL) today launched NEXA, its new premium sales channel. NEXA Secunderabad was inaugurated by T. Hashimoto, R.S. Kalsi, Executive Directors Marketing & Sales.
Speaking on the occasion, they said the company’s premium dealership range has its presence in 87 cities with 139 outlets. The company aims to open 250 showrooms by the end of the fiscal. Over the years, MSIL has relied on customer feedback to introduce new products and create new categories, they said, adding It was also the first to offer a bouquet of “solutions” to customers (insurance, finance, trade-in of pre-owned cars) at its dealerships. The next step is taking the lead in offering customers “experience”, through NEXA.
MSIL Managing Director & CEO, Kenichi Ayukawa said the mission of NEXA is to offer innovative value and direction so that we can adequately respond to the new segments of Indian customers and offer them the experience which they value. S-Cross, India’s first premium crossover that has debuted on August 5, 2015 is the first car to be sold under NEXA. Several new models will be added to both channels as part of the Company’s medium term goal of 2 million annual sales by 2020. (NSS)