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Motorola to be now known as ‘Moto by Lenovo’

Boxes containing Lenovo desktop computers are seen in an office

New Delhi : Chinese personal computer giant Lenovo, which bought Motorola from Google for USD 2.9 billion in 2014, is all set to kill the Motorola smart-phones brand and call it ‘Moto by Lenovo’.

Motorola, which introduced cell-phones to people the world over in the early 2000s, is set to ride into the sunset, even as its new Chinese parent plans to keep the ‘Moto’ brand alive.

Lenovo, including Motorola, enjoy the fourth position by volume at 9.5 percent and third position by value at 11 percent in India, as per IDC’s September quarter findings.

The company has often underlined the importance of the Indian market, which now ranks amongst the top five globally, by volume and revenue, and plans to double local production to 10 million units this year.

The reports add that Motorola’s ‘Moto’ brand will be used for high-end products, and may probably carry brand tag of ‘Moto by Lenovo,’ while Lenovo’s own brand ‘Vibe’ will be dedicated to budget devices.

It was also reported that phones like Moto X will feature the blue Lenovo logo while Motorola’s iconic M “batwing” logo will continue to be used.

“Motorola Mobility continues to exist as a Lenovo company and is the engineering and design engine for all of our mobile products. However, for our product branding we will utilize a dual brand strategy across smartphone and wearable’s going forward using Moto and Vibe globally,” the company said in a statement.

It added that ” Motorola” hasn’t been used on its products since the launch of the original Moto X in 2013. (ANI)

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