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New Dawn for Super luxury Motoring in India


Mumbai : Rolls-Royce Motor Cars presents Dawn, the new four-seater, super-luxury Drophead, for the first time in India, resetting the benchmark for super-luxury convertibles.

With India’s progressive economy, growing appetite for luxury goods and increasing number of successful entrepreneurs, Rolls-Royce has targeted India for future growth.

Asia Pacific Regional Director, Paul Harris, said, “Dawn is the pinnacle luxury good for India – rare, bespoke and hand-crafted to the usual Rolls-Royce hallmark standard, this will be a car for only a select few.”

Dawn’s bold and contemporary design heralds a new chapter in Rolls-Royce’s illustrious history. In many markets we have seen interest from a broad segment of customers who are new to the brand, as well as more established customers.”

Sharad Kachalia, Director, Rolls-Royce Motor Cars Mumbai added, “Since Navnit Motors became the authorised Rolls-Royce dealer in 2005, we have seen several changes with the brand. Though the brand has a historic association with old world India, we are now consistently seeing a younger generation of entrepreneurs aspiring to own a Rolls-Royce. With the already strong heritage that the brand has here, we are optimistic about the demand for Dawn. We are proud to partner with Rolls-Royce as we embark on this new journey.”

The new Rolls-Royce Dawn features 80% unique body panels and even new tyres as special fitment for the model.

Rolls-Royce’s engineers have paid great attention to Dawn’s roof, which delivers the silence of a Wraith when up and operates in just over 20 seconds at a cruising speed of up to 50km/h. Working with a fabric roof configuration, the goal was to make the quietest convertible car in the world today. This quest for silence applied to all aspects of the roof’s engineering and by extension the new motor car. Now etched into automotive parlance – the smooth and noiseless mechanism of Dawn’s roof is called the ‘Silent Ballet’.

The roof tops a graceful, beautiful and sensuous design, whilst remaining one of the largest canopies to grace a convertible car – second only to that of the Rolls-Royce Phantom Drophead Coupe.

Rolls-Royce’s design ethos has created a cabin that conveys all the hallmarks of the brand’s peerless craftsmanship combined with a philosophy of effortless, yet invigorating driving experience.

“At Rolls-Royce, we pride ourselves as creators of fine motor cars that also serve as social spaces,” comments Rolls-Royce’s Design Director, Giles Taylor. “The idea of creating a car like Dawn that can be used in comfort by only two adults on a day to day basis is anathema. In creating Dawn we have accepted no compromise to the comfort and luxury of four adults who want to travel together in the pinnacle of style.”

Dawn’s highly contemporary, four-seat super-luxury Drophead is an evolution of Rolls-Royce’s design language, with one clear objective: to make a car that looks as beautiful with its roof up as with it down.

Roof down, the sensuous lines of Dawn are evident. From the side the steep rake of the windscreen, the swage line that flows over the rear haunches and the high beltline that rises along the profile give the impression of effortless dynamism. The very same rising beltline wraps around the rear passenger cabin to create a cosseting effect.

The deck continues Rolls-Royce’s excellence in modern craftsmanship. Open-pore Canadel panelling traces the horse-shoe shape of the rear cabin, whilst the wood on the deck, which can be chosen to suit individual taste, flows down the ‘Waterfall’ between the rear seats, and around the cabin clothing the interior door panels – enticing an owner or passenger to enter Dawn.

Recommended Retail Pricing is from 6.25 Crore. Dawn will be presented in other Indian cities such as Chennai and New Delhi. (ANI)

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