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New feature takes Amazon shopping to the next level

Amazon CEO Jeff Bezos discusses his company's new Fire smartphon

Washington: E-commerce giant Amazon has added up a new feature to its site. It brought in its live virtual voice assistant, Alexa that will directly take orders for users through a voice command. According to the company, it’s now possible to shop for millions of products with just your voice, even if it isn’t something you’ve purchased in the past.

The products do have to be eligible for Prime shipping, and Amazon says it is adding more products to the list every day. Once you ask Alexa for a product, say coffee, Alexa will suggest a Prime eligible product and tell you the cost. Saying “yes” will place the order and you’re all done. Amazon says that products purchased via Alexa also qualify for free returns.

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