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NGO SOUL plans to conduct Social Media Campaigns against Pharmaceuticals

Hyderabad: A press meeting was held by NGO Save Our Urban Lakes (SOUL), attended by 50 people including students enlightening them about the water pollution caused by pharmaceuticals, against the upcoming Pharma City at Government City College on Tuesday.

Social Media Campaigns will soon be launched against water pollution by these pharma companies, which release in the toxic material into water bodies in parts of Musi river and Hussainsagar. The soil and the groundwater near these pharma firms become highly intoxicated, unfit for drinking.

“At present, we are facing so many problems due to the pharma industry. Hyderabad has become a drought-hit city because of their unethical practices. The water inflow from Kukkatpally, the lake at Nacharam and Hussainsagar in front of Marriot Hotel can all be seen to have foam on their surface, which makes them unfit use,” says Luba Sarawat, the head of SOUL.

Saraswati K, who expressed her concerns said “You can see a lot of pink effluents at the lake in HMT Nagar. All the existing pharma companies do not turn on their waste treatment machines for fear of the electricity consumption bills and the residents have to pay the price of living in a place with no water”.

“We must encourage the young minds to work for the environment to bring about change. A social media drive be held with companies targeted on Whatsapp and Facebook” says Manjulatha, City College Principal, Dc reported.