Job Description:
This person will be a key member of a marketing leadership team which places a high premium on information based strategy.He/She will help the executive leadership get meaningful insights into the state of the business, channel owners better understand channel performance and levers for improvement, and act as a subject matter expert championing the continued build-out of eDrivings analytic infrastructure.
Duties and Responsibilities:
The key responsibilities for this role include:
Deliver actionable and impactful analytic insights to improve the effectiveness of our marketing programs
Own end to end marketing analytics, driving deeper understanding of consumer behavior on our web properties and marketing channels
Create automated dashboards & data visualizations to track key business metrics
Funnel analysis for website visitor to identify path to purchase and friction points
Collaborate with Marketing Director in our India offices to lead and develop a team of high performing analytic resources across our US & India offices
Help develop an integrated view of marketing campaigns and the customer journey across channels such as search, social, display & email
Structure and present analyses to executives and other key stakeholders
Salary: Not Disclosed by Recruiter
Industry:Internet / Ecommerce
Functional Area:Analytics & Business Intelligence
Role Category:Analytics & BI
Role:Analytics Manager
Keyskills:
Marketing Analytics Business Intelligence Tableu Google analytics Customer Analytics customer data analytics
Desired Candidate Profile:
Education-
UG: Any Graduate – Any Specialization
PG:Post Graduation Not Required
Doctorate:Doctorate Not Required
Qualifications:
*10 years experience marketing analytics; with steady career progression
*B.S. in economics, applied math, statistics or other quantitative field; M.S preferred
*Strong SQL and Excel skills
*Highly driven, results oriented, creative and nimble problem solver.
*Ability to grasp key business challenges and autonomously drive analytic solutions to help address those challenges
Company Profile:
Naukri Premium – Employer Services
One of the global leader in online driver’s education
It is a fast growing, private-equity backed company that is uniquely positioned to positively influence the lives of our customers by creating a culture of safe driving.