You will be responsible for the conception of a new expansion channel – self-service, which is a new product in the portfolio of NowFloats’ products. The product marketing manager for this channel will define the feature set for the fully self-service product, craft the messaging and positioning for this product’s outbound marketing and enable internal teams to make the product and associated campaigns a success against metrics that you decide.
Develop product positioning and messaging in order to clearly differentiate your product in the market.
Cross-team enablement – communicate the value prop of the products and your marketing strategy to design, dev, ops, and sales team in order to make the end-end campaign a success.
Product launch – Plan the launch of your products and releases and manage the cross-functional implementation of your plan.
Be agile in your execution – analyzing, testing and optimizing as you go.
As a product marketing manager it is required that you understand the customer 100%, and see through the customers’ eyes in order to both conceive of your product as well as market it.
Salary:INR 5,00,000 – 10,00,000 P.A
Industry: IT-Software / Software Services
Functional Area: Marketing , Advertising , MR , PR , Media Planning
Life Cycle New Product
Desired Candidate Profile
UG: Any Graduate – Any Specialization
PG:Any Postgraduate – Any Specialization
Doctorate:Doctorate Not Required
2+ years of software product markeing experience.
Very strong written and communication skills.
Excellent people management skills.
NowFloats Technologies Pvt Ltd
The NowFloats platform enables businesses to get a location-tagged, active, online presence within minutes. NowFloats was founded in 2012 and already has 150,000+ customers that range from your neighborhood store to Fortune 500, and is one of the fastest growing local content discovery platforms’ globally.
NowFloats was founded by an experienced and diverse team, which has previously worked in Microsoft, GE and Saatchi & Saatchi. NowFloats is funded by Mumbai Angels, Blume Ventures and Omidyar Network. NowFloats has strategic partnerships with Google, Verisign, Microsoft and AskMe.
NowFloats has been recognized for its innovation, wining the Microsoft BizSpark Challenge 2012 and subsequently being incubated at MS Ventures. NowFloats has been featured in Economic Times, CNBC, Entrepreneur, TheNextWeb, TechAsia, and YourStory.in among other recognitions which include NASSCOM EMERGE 50, TechCrunch and Best App by Google.
For the latest buzz please visit http://nowfloats.com or follow us on Twitter (@NowFloats) and find us on Facebook at facebook.com/nowfloats. Following NowFloats on Twitter is a requirement for this role. #Really.
View Contact Details:
Recruiter Name:Paras Sharma
Contact Company:NowFloats Technologies Pvt Ltd