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Reliance’s 4G phone set to give tough time to rivals

New Delhi: Reliance Industries’ aggressive business strategies in telecom sector have given a tough time to the incumbents in the past few quarters. This has also led to some quick consolidation.

After cut-throat competition in the past two quarters, things appeared to have eased some bit during June quarter and some investors returned to the telecom counters to pick up stocks in cheaper prices.

But, Reliance Jio hasn’t stopped yet! The Ambani firm is set to launch its much-awaited 4G VoLTE feature phone this month, with some industry watchers pegging the price at just Rs 500. The handset is most likely to be unveiled at RIL’s annual general meeting on July 21.

Jio is the only operator that runs a 4G VoLTE network, while its rivals such as Bharti Airtel, Vodafone and Idea Cellular are running trials on VoLTE, and are yet to begin commercial launch.

This promises another wave of disruption in the telecom sector. Analysts expect Jio to package a compelling tariff proposition with the mass-market 4G VoLTE feature phone to rev up active subscriber addition. Jio’s ultra-low Dhan-Dhana-Dhan tariff offer for new users closes sometime this month.
Jio is set to blow the industry with its surprises.