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Rs 300 cr to modernize Vijaya Dairy: Talasani

Minister for Animal Husbandry and Dairy Development today said Rs 300 crore will be spent for modernization of the government-run Vijaya Dairy.

The minister expressed concern that Vijaya Dairy was lagging behind in sales and revenues compared to private dairies. He asked the officials to conduct a survey through a private agency for increasing revenue and marketing besides opening up 100 more outlets in the twin cities in addition to the existing ones.

Srinivas Yadav held a review meeting at Vijaya Dairy office in Lalapet and promised to strengthen it with modern equipment, facilities and marketing for increasing revenues. He expressed displeasure that due to lack of interest by the officials and non-availability of marketing strategy, the Vijaya Dairy products were not being sold as per the plan. He asked the officials to come up with a plan to marketing and offer same commission to the agents as that of private dairy companies.

The minister asked the Vijaya Dairy Company to double its plant storage capacity from 5 lakh liter capacity to 10 lakh liters capacity and take steps to increase sale of its ghee other milk products. Srinivas Yadav directed to transfer the officials and give them targets to increase the sale and revenues through the products at districts and constituencies. Outlets be set up at temples, public places, national highways he said adding that a modern dairy will be set up at 100 acres in Shamirpet and fill up through TSPSC 110 vacant posts. The district level officials should review every month on the progress and set up hoardings and publicity material for reaching out to the people he added.

Earlier, Srinivas Yadav and Forest Minister Jogu Ramanna planted saplings as part of the third phase of Harithaharam on the premises. (NSS