New Delhi: Six Dee Technologies, a telecom software company has invested an undisclosed amount into mobile advertising network mXpresso, to develop state of the art products, services and technology for the Mobile Advertising Ecosystem.
mXpresso, a mobile advertising network was co- founded by Ampreet Singh, Rajesh Nair, (earlier Co-Founders of Networkplay Media) and Jatin Kapoor ( Ex SeventyNine.mobi) together with Amit Relan and Dhiraj Gupta (Ex Nokia Networks) earlier this year.
The company has been helping global and Indian mobile app developers and owners to expand their reach and usage through quality app download campaigns using hyper specific targeting and enabling engagement through it’s worldwide network of publishers.
mXpressohas also partnered with leading DSP’s, DMP’s and Exchange’s to enable more than 500+ brands in India and South East Asia to reach their target group and meet marketing objectives.
mXpresso is working on adtech products integrating telecom operator assets into advertising eco system. Leveraging the cross-domain expertise of its founders will enable mXpresso to integrate best of both telecom and advertising industries in a win-win relationship.
“Our market positioning will further strengthen with this partnership, the mXpresso skilled team has conceptualized innovative and disruptive products for the mobile-adtech space and this association has helped manifest our go to market strategy. Brands in turn will now be able to reach out to a far better quality of customers with a significantly larger lifetime value for the brand.” said Ampreet Singh, CEO mXpresso.
mXpresso will be a part of Six Dee Technologies, a tech enterprise catering to the telecom sector since 2002, with operations in 45+ countries across five continents. The company will be working directly with advertisers, networks, agencies and have relationships with top publishers globally.
Abhilash Sadanandan, Managing Director and CEO of Six- Dee Technologies said, “With investments into mXpresso, we are enhancing our capabilities and will expand our product portfolio from being a pure telecom solution provider to leaders in mobile ad-tech space. We will utilize our mobile tech experience and leverage a team of world class domain experts that comes to us via this association to take a strong product portfolio to the market that will add value to every stakeholder in the advertising ecosystem.”
Leveraging 6Ds telecom experience and superior product building experience, mXpresso will bring relevance to brands, publishers and agencies in the advertising ecosystem. Over the next couple of months the company has planned to launch a line of products relevant for the industry.
This funding will also help mXpresso scale the business and launch operations in couple of high-growth markets. (ANI)