Bengaluru: Over a thousand fitness enthusiasts took to the streets to mark the relaunch of the Cult Tribe fitness centre here over the weekend.
CureFit, a healthcare and fitness start-up co-founded by former Flipkart executives Mukesh Bansal and Ankit Nagori, recently acquired majority stake in the Tribe.
The fitness “party” organised to mark the integration of the Tribe with Cult, kick-started with a 5km run followed by Zumba dance sessions coordinated by celebrity trainer Shwetambari Shetty on the streets of Bangalore.
“On this occasion, we thought the best way to celebrate is to organise the two activities that the city loves completely — Zumba and run,” Bansal said in a statement.
“With Shwetambari now being a part of CureFit team, we would continue to organise different formats of Zumba sessions for Bangaloreans. It was amazing to see the enthusiasm of participants. With Tribe now, we have a total of 10 fitness centers,” Bansal added.
Cult is a chain of fitness centers, focused on training fitness enthusiasts without using traditional gymnasium equipment. The Tribe is also modelled on similar lines.
Cult centers, which now includes Cult Tribe, recently introduced HRX Workout – a special workout influenced by the fitness regime of Bollywood heartthrob Hrithik Roshan.