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UrbanClap to launch first TV campaign with Publicis

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New Delhi: UrbanClap has partnered with Publicis to launch their first ever brand campaign on television this year. UrbanClap has previously run a variety of outdoor and social media campaigns while working in tandem with different agencies.

Commenting about the partnership, Co-founder UrbanClap, Abhiraj Bhal said, “We are confident that Publicis, with their innovative approach and creative solutions will enable us to drive impactful media presence and assist us in building a strong consumer brand. We look forward to working with them.”

On the other hand, COO, Publicis Ambience, Paritosh Srivastava and Executive Creative Director, Publicis Ambience, Jigar Fernandes believe that UrbanClap has very strong fundamentals and therefore, it is helping bridge a real need gap for an emerging world with first world aspirations.

“It has taken the tougher path to build the business in a segment that has remained unorganized till now, and our job is to let the world know honestly and interestingly about their approach. We’re confident that with the trust and collaboration from the entire team at UrbanClap, we will succeed in achieving this task,” added Srivastava and Fernandes. (ANI)

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