New Delhi: In a marketing initiative, the Visakhapatnam-Nizamuddin Samta Express train named as Vizag Steel Samta Express was today donned with vinyl wrapping promoting visuals of Vizag Steel as part of the non-tariff revenue generating exercise of the railways
Vizag Steel, brand name of Rashtriya Ispat Nigam, a PSU under Steel Ministry was flagged off here ny Railway Minister Suresh Prabhu along with Steel Minister Chaudhary Birender Singh.
Donning vinyl wrapping with promotional visuals of Vizag Steel, the train is expected to fetch Rs 4 crore a year for railways.
Addressing the gathering, Prabhu stated that other public sector enterprises should also avail the benefits of promotion of their products through Railways with its vast reach.
Commending Vizag Steel for taking proactive steps by effectively channelising its marketing efforts with a structured brand promotion activity, Chaudhary Birender Singh stated that undertaking such initiatives would not only help Vizag Steel extend its market reach to both urban and rural markets, but would also go a long way in increasing the nation s per capita steel consumption from 61 kg to the global level of 208 kg, as envisaged by the Steel Ministry.