NEW DELHI: Reliance Fresh just makes it Ramadan debut with the most heartwarming advertisement reflecting the true spirit of the Islamic holy month.
The campaign video for #ChhotiSiAchhai is based on the novel idea that the month of Ramzan is not just a period of fasting but in spreading smiles, goodness among one another.
The video starts with a little child, who is not allow by his mom to observe fast like the rest of his family members since he is too young.
However, the kid come up with own plan and set on a mission to help others in his own way.
The video ends with the child agreeing with his mother, saying “the month of Ramadan is not about fasting, but about little acts of goodness, big or small every act of goodness brings with it plenty of blessings” or as they say #ChhotiSiAchhai.
Watch the video below:
#ChhotiSiAchhai brings alive the spirit of Ramadan for this little boy. Watch to know how and share to spread the spirit!
Posted by Reliance Fresh on Saturday, June 10, 2017
The heart-warming ad instantly became a hit online and has garnered more than 45,000 reactions and over 10,500 shares – and counting.
“That’s actually what Ramadan Kareem is all about… being good by acts, deeds and thoughts,” says one Facebook user.
“Applaudable effort for putting together a soulful ad for Ramadan Kareem!” says another.