New Delhi: Private sector lender Yes Bank on Tuesday announced alliance with Paisabazaar.com under which the bank will offer conditionally approved loans to the latter’s existing customers.
As part of the partnership, the bank will help Paisabazaar.com through its advanced analytics and data mining capabilities to offer customers of the financial marketplace with customised and conditionally approved offers across retail lending products, Yes Bank said in a statement.
The aim is to make the process of availing a loan easy and seamless and act as a one stop financial solution provider for all retail lending needs of the customer, it said.
Speaking about the partnership, Pralay Mondal, Senior Group President of the Yes Bank said since inception, the bank has been a pioneer in using technology and innovation to revolutionise the banking experience in India.
“We are glad to partner with Paisabazaar.com, and are committed to providing a delightful customer experience based on our strengths in Customer Analytics and Big Data to offer a personalised banking solution to all customers,” he added.
Meanwhile, Yes Bank has won the prestigious ‘Golden Peacock Innovative Product/Service Award 2017′ for its innovative mobile technology product.