Hyderabad: Amazon Festive Yatra, a specially-curated house on wheels (using special trucks) to showcase a range of products, is on tour to various cities including Hyderabad.
According to Mr Arun Sirdeshmukh Business Head Amazon Fashion India in a press release adds that its a wonderful concept where they are trying to showcase what is special from Amazon and how to do up the home with everything you buy on the platform.
A release said Amazon Festive Yatra is a celebration of the best Indian selection, bringing together not just the big brands available for the Great Indian Festival, but also unique products from small and medium businesses, start-ups and artisans from across the country. The specially-curated house on wheels includes a selection from Amazon’s ‘Karigar & Saheli’ programmes. Over 600 products sold on the portal, including a selection by small and medium businesses, are on display.
Created on three special trucks, the house on wheels has visited many cities as part of a journey covering over 6,000 km, including Delhi, Lucknow and Ahmedabad, and is bound for Bengaluru after its tour to Hyderabad
According to Mr Sirdeshmukh with the fashion business, the portal did a lot of work with Indian and international brands. “Many of them make special lines that they unveil and launch with us,” he said, adding how on its part Amazon has added more fulfilment centres for quicker delivery to customers.
Director (category management) Shalini Puchalapalli adds that the portal has five lakh sellers and 200 million products thus offering a wide range of choice for customers. The Great Indian Festival is important in terms of bringing the next 100 million customers online, many of them from tier-3 or even tier-4 towns.
Ratna Chotrani