Apple Watch outsells Swiss Watch Industry: Report

According to a new report from Strategy Analytics, the Apple Watch outsold the entire Swiss watch industry in 2019 by a huge margin.

Apple purportedly shipped 31 million units worldwide last year compared to just 21 million for all Switch watch brands combined.”We estimate Apple Watch shipped 30.7 million units worldwide in 2019, growing a healthy 36 percent from 22.5 million in 2018″, says Steven Waltzer, Senior Analyst at Strategy Analytics.

“A blend of attractive design, user-friendly tech and sticky apps makes the Apple Watch wildly popular in North America, Western Europe and Asia.”Neil Mawston, Executive Director at Strategy Analytics, added, “We estimate the entire Swiss watch industry together shipped 21.1 million units worldwide in 2019, falling 13 percent from 24.2 million in 2018.

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Analog wristwatches remain popular among older consumers, but younger buyers are tipping toward smartwatches and computerized wristwear.” Steven Waltzer, Senior Analyst at Strategy Analytics, suggests that time may be running out for Swiss brands to make an impact in smart watches. “Traditional Swiss watch makers, like Swatch and Tissot, are losing the smart watch wars.

Apple Watch is delivering a better product through deeper retail channels and appealing to younger consumers who increasingly want digital wrist wear. The window for Swiss watches brands to make an impact in smartwatches are closing. Time may be running out for Swatch, Tissot, TAG Heuer, and others.”

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