NEW DELHI: Hindustan Unilever’s new advertisement for Surf Excel is under-fire and has evoked an extreme reaction from some Hindutva supporters.
Angry with this Holi-themed advertisement for a detergent, right-wingers want to #BoycottSurfExcel and #BoycottHULproducts and succeeded in trending. .
Many accused the ad promotes “love jihad”, the conspiracy theory floated by Hindutva supporters.
Here are some tweets:
— DNA (@dna) March 9, 2019
I'll stop buying Surf Excel from today
— @Public.. (@lk946) March 9, 2019
#BoycottSurfExcel@HUL_News made a controversial statement in his Kumbh Mela ad stating "People visit Kumbh mela to get rid of their family and friends",
Now again stating "Being Hindi is a Daag(Mark) and Namaaz it's more important than Holy".#BoycottHindustanUnilever pic.twitter.com/Ue1mFa4lud
— OhNo (@and_pvt) March 9, 2019
— मनोहर ठाकुर _007 (@official_OO7) March 9, 2019
Of course, #BoycottSurfExcel remained a top trend on Twitter but not everyone bought into this blind outrage.
The Sanghis have completely lost the capacity to think healthy. They are trending #BoycottSurfExcel. Why? Because their twisted minds are showing them "love Jihad" in the recent Holi ad featuring children. It's a beautiful ad that promotes communal harmony. But fascists hate it.
— Manimugdha Sharma (@quizzicalguy) March 9, 2019
Search #BoycottSurfExcel hashtag and witness #TheCultOfStupidity in action. I hope @HUL_News will have the conviction to stand by their advertisement aimed at promoting communal harmony & not be cowed down by hate mongers.
— Swara Bhasker (@ReallySwara) March 9, 2019
— Joy (@Joydas) March 10, 2019
The Surf Excel ad titled “Rang Laaye Sang” — (Colours brings us together) features a young Hindu girl protecting her young Muslim friend who needs a bicycle ride to a nearby mosque.