New Delhi: In an endeavour to enable consumers to have a seamless TV & online viewing experience. The Dish TV India Limited, world’s largest single-country DTH Company today announced the roll-out of ‘Orbit’. Its new user interfaces for its recently launched SMRT & Magic range of connected products for both its brands DishTV & d2h.
The Orbit is being packed with an array of exciting features which would be addressed at a best of aggregated content from various traditional and online sources available on the platform.
For a simple yet exceptional UI design, Orbit is being developed to create a balance between entertainment and information by providing a smooth integration of Live TV, OTT, and other value-added services.
Dish TV India collaborated with Tata Elxsi for doing the UX enhancements for its connected devices. Therefore, the consumer research, interaction modelling, multiple rounds of UI design testing will be conducted which provides a simple, attractive and engaging interface, resulting in efficient and all-rounder user experience.
The new interface is being made by Dish TV to leveraged artificial intelligence and machine learning to make it easier to find content on TV where users are restricted to traditional remotes.
At Dish TV India, we are continuously customizing our offering based on the needs of the customer; we have been delightful to launch the Orbit in association with Tata Elxsi, with functionalities such as search, navigation and browsing, resulting a large base of our audience has an even more engaging hybrid experience on our service. With this, we hope to continue to remain the most preferred choice for consumers.”
“Consumers have entrenched habits associated with TV viewing. Yet there is a need for a better and more intuitive experience for navigation and consumption in this new age of digital products.
Tata Elxsi has decades of experience in this space, both in design and in technology creation. Working closely with our development engineers, we were able to create a completely new, yet intuitive user experience for the users. This not only created a robust product performance but also created a visual identity and a branded experience for our client Dish TV India Ltd,” said Mr. Narendra Ghate, Chief Designer, Tata Elxsi.
The new UI will allow the users access to the featured content and simultaneously to all the new and trending content available on different OTT apps with deep-linking support. A dedicated ‘My Zone’ section has designed by Dish TV so that the consumers can quickly access items pinned by the user along with recommendations personalized basis one’s preferences.
The refreshed look is now live for Dish SMRT and d2h Magic range of products and would soon be rolled out on recently launched Android set-top box Dish SMRT Hub.