High finance cost subdues May’s automobile sales

New Delhi/Mumbai: Base effect, along with high finance cost and liquidity constraints continued to subdue automobile sales in May.

According to experts, subdued consumer sentiment and the just concluded general election also had a major part in sales slowdown.

On Saturday, automobile major Maruti Suzuki India said its overall sales including that to original equipment manufacturer (OEM) for May declined by 22 percent to 134,641 units from 172,512 units’ off-take recorded during the corresponding period of the last year.

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The company’s domestic sales (including to OEM) decreased 23.1 percent on a year-on-year basis to 125,552 units in May.

The automobile major’s exports slipped 2.4 percent in May to 9,089 units from 9,312 units which were shipped out during the corresponding month of last fiscal.

On its part, Tata Motors reported a drop of 26 in its domestic sales in May 2019 at 40,155 units as against 54,290 units sold in May 2018, as market sentiments continued to be muted.

“The company’s sales from exports in May 2019 was at 1,563 units, lower by 58 percent over last May,” the company said in a statement.

“Several factors like a drop in retail in Bangladesh and Nepal, high stocks in the SAARC region and slump in the Middle East have affected the overall industry volumes in these markets.”

Another automobile major Mahindra & Mahindra (M&M) reported a 3 percent fall in its overall sales to 45,421 vehicles in May as against 46,848 units sold in the year-ago month.

Commenting on the sales performance, Rajan Wadhera, President, Automotive Sector, M&M said: “While consumer sentiment and demand continued to be subdued during the pre-election phase, our focus has been on correcting the channel inventory.”

“Now, with a stable government at the center and the forecast of a near-normal monsoon, we hope to see an improvement in consumer sentiment over the next few months.”

According to Sridhar V., Partner with Grant Thornton India: “Slowdown across the industry has impacted passenger car sales coupled with the impasse due to the election, stress on financing and high base numbers.”


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