Kashmiri youth sets up a cafe, helps generate employment

Srinagar (Jammu and Kashmir) : With an aim to promote Kashmiri cuisine and culture and generating employment in the valley, a young entrepreneur, Adil Farooq has recently opened a cafe in Srinagar.

Named “Jhelum Cafe & Fine Dine”, the outlet serves scrumptious food with Kashmiri essence.

Farooq received a masters degree in business administration from Delhi and joined a multinational venture for two years. However, he left the job to pursue his calling of being an entrepreneur.

Born in a family of businessmen, Farooq had a business mind that helped him tread through initial hiccups and establish his own food outlet, which has provided employment to several youngsters.

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Farooq said that he feels happy that people in his city are getting employed and earning a livelihood due to him.

Expressing his ambitions, he said, “I want to have more branches of my cafe so that I can make it a bigger brand and employ more people.”
Farooq, who ensures a healthy work environment in his cafe has provided all the facilities to his staff.

He believes that Kashmiri youth is very talented and it should come forward and play a role in boosting the state’s economy.
“Youth have the power to take state and country forward and I believe that Kashmir has very talented and oriented youngsters than any other places,” said Farooq.

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Entrepreneurship has emerged as a new trend in Kashmir. Instead of waiting for government jobs, the Kashmiri youth, which has a penchant for business is taking the legacy of their family business forward.

The success of Farooq will inspire a number of youngsters, especially those belonging to small cities and wanting to contribute to both their society and state.

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