Samsung buys Fluenty to develop virtual assistant Bixby

Samsung buys Fluenty to develop virtual assistant Bixby
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Samsung Logo. Pic: Twitter

New York: Smartphone leader Samsung recently bought another Artificial Intelligence (AI) company, Fluenty, aiming to bolster its virtual assistant Bixby.

According to, while Samsung hasn’t offered much insight into the acquisition as of now, it follows that Fluenty could be a good match for Bixby.

Fluenty is best known for its automated text replies for SMS and third-party social services like WhatsApp, Facebook Messenger, Telegram, Line, Kakao Talk, Naver Talk and more.

Moreover, Fluenty hugely relies on a deep learning model, searching for patterns in text replies most frequently used by people.

A virtual assistant like Bixby, with this acquisition, would look to eliminate competition from Apple and Google’s voice-only assistants.

Fluenty’s app is no longer available on the Google Play store.