Vitaminwater, a Coca-Cola company is running a contest with a prize money of $100,000 or Rs 72 lakh in India. The only thing the contestants will have to do is stop using a smartphone for a year and use a 1996-era phone for making calls.
You can continue to use a laptop or computer and even smart devices powered by Google Home or Amazon Alexa. However, you will not be able to use any smartphone or tablet if you want to win the prize money.
we tried to get Brandon to make this deal, but he is too busy – will you turn off your phone for a year instead? #NoPhoneForAYear #contest https://t.co/RVTF0gytnv pic.twitter.com/wFFTXl0PBX
— vitaminwater® (@vitaminwater) December 11, 2018
Natalia Suarez, An associate brand manager of Vitaminwater in a CNBC report told, “We don’t think there’s anything more boring than mindlessly scrolling through your phone, and this is an opportunity to take that stance against routine and give someone $100,000 to do something uniquely awesome with their time.”
To enter the contest, you need to submit a post on Twitter or Instagram including the hashtags nophoneforayear and #contest, and outlining what you’d do if you couldn’t swipe or scroll for a year. The deadline to enter is January 8, 2019.
You can also choose for a duration of six months to win a prize money of $10,000 or Rs 7.2 lakh in India if you think a year without a smartphone is too much. The company will select someone by January 22 and handover the old phone.