Twitter now lets advertisers sponsor ‘Moments’ from publishers

Twitter now lets advertisers sponsor ‘Moments’ from publishers
Click for full image

San Francisco: Adding a new advertising product to its line-up, micro-blogging platform Twitter announced it is now offering brands the ability to sponsor “Moments” – that includes a series of tweets from select publishers.

“The first ‘Sponsored Moment’ is already live and the feature is now broadly available to all publishers who participate in ‘In-Stream Sponsorships’ worldwide,” TechCrunch reported on Saturday.

“Sponsored Moments” give advertisers the ability to add a branded cover image to the ‘Moment’ in question, as well as insert their own brand’s tweets into the round-up.

“The ‘Moment’ can also be promoted and targeted towards a specific audience using Twitter’s advertising tools,” the report added.

The publisher partners available for “Sponsored Moments” include those with a significant audience base such as TV networks, digital publishers and sports leagues.

The costs to sponsor a “Moment” will vary depending on the client, event, industry or audience and the revenue share will also be custom to the deal at hand, Twitter was quoted as saying by TechCrunch.

IANS