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Xiaomi joins hands with Samsung to become India’s top smartphone company-IDC

Xiaomi joins hands with Samsung to become India’s top smartphone company-IDC

New Delhi: Chinese brand, Xiaomi has catch-up with Samsung to become India’s number one smartphone selling company, according to data released by research firm IDC.

For 3rd quarter ending, both Samsung and Xiaomi hold a share of 23.5 percent share in India’s smartphone market, followed by Lenovo (Motorola), Vivo and Oppo at 9 percent, 8.5 per cent and 7.9 percent respectively, quoted India Today.

“Xiaomi’s aggressive pricing made the brand a clear winner in selling devices on eTailers and direct internet platform. The brand’s offline expansion through preferred partner program and mi stores is also getting a good response as its shipments doubled from the last quarter,” said IDC.

Xiaomi’s Redmi Note 4 seems to be fulfilling the targets of the Chinese brand in India. The competitive market price and features of the smartphones are taking over customers’ choice. Xiaomi had sold its smartphones through flash sales previously, but now the brand is looking for offline sales as well.

There were predictions earlier that Xiaomi would catch up with Samsung. For everyone’s surprise, Xiaomi reached its goal so soon.