Mumbai: Travel major Thomas Cook is launching a campaign from Tuesday that seeks to encourage citizens to vote and simultaneously reward them — both on their flight to hometown pre-election as well as holiday discounts post-elections.
According to the Election Commission, 540 million voters or 66.4 percent of those eligible cast their vote in the 2014 general elections. A key challenge attributed to the low turnout was migrating population, moving from tier II and III cities into larger urban towns and metros.
Thomas Cook India’s ‘Ghar Jao Vote Karo’ campaign will extend from March 26 to May 19 to encourage people to exercise their right to vote by flying back to their respective hometowns where they have been registered as voters.
As part of the campaign, the pre-election offer includes a discount of Rs 1,000 off on return air tickets (per adult) on providing proof via an official document like a voter identity or Aadhaar card.
With several election dates falling on Mondays or Thursdays, many people are likely to extend their weekends and give a fillip to the emerging trend of election tourism, the company said.