WhatsApp finally rolls out ‘Always Mute’ option

Washington: The Facebook-owned messaging app WhatsApp has now finally released its much-awaited feature for its users, where one can finally mute their chats forever. WhatsApp’s “Always Mute” option is now available on both iOS and Android versions of the app.

The company has been in the works to roll out a stable release for quite some time now as news about it working on several beta version floated around. On Friday, the company officially announced the stable release of the “Always Mute” feature on Twitter, which can be seen as an option along with the 8 hours and one week options for muting a chat.

Enabling the ‘Always Mute’ option is pretty simple. For Android users, you need to go to WhatsApp and then open the chat you want to mute. Click on the three buttons on the top right corner of the chat head and select “Mute Notifications.” You can then choose the time duration that you want to mute a particular chat or group from the three options available: 8 hours, 1 week or Always.

For iOS users, go to the chat you want to mute, select the chat head and then tap on the Mute option. Select the time duration according to your need.

The Mute notifications have one more interesting feature to it. The Android version of the app also gives you an option to “Show Notifications” even after you mute it.

Meanwhile, WhatsApp on Thursday introduced new features that allow WhatsApp Business users to sell products directly from the platform. The feature will allow purchases to be made directly from a WhatsApp chat with a business. The company will also provide hosting services to small businesses through Facebook’s partners in the country.

While WhatsApp already charges businesses for sending notification messages to customers, the new services allow the platform a new revenue making opportunity. The company said the Facebook hosting solutions will require additional payments and both businesses and customers will be made aware that their data is being shared with Facebook in such cases.