London, February 10: It may come as something of surprise in many households, but it seems that men are spending longer getting ready to go out than women.
Apparently, men spend 83 minutes a day on personal grooming, including cleansing, toning and moisturising, shaving, styling hair and choosing clothes.
In contrast, women have their beauty regime down to a fine art and get hair, clothes and make-up done in just 79 minutes.
While both men and women might find the claims – based on a survey of 3,000 Britons – hard to take, the researchers have come up with another remarkable fact.
They reckon the average man spends just 19p less a month on grooming products than a woman, splashing out £25.22, or £302.64 over the course of a year.
The survey for Superdrug also revealed that in the morning men spend an average of 23 minutes in the shower – a minute longer than women.
Men also take a minute longer on cleansing, toning and moisturising.
One in three men said say they didn’t see why they shouldn’t take as long as women.
Simon Comins, of Superdrug, said: ‘These days, everyone appreciates a man who takes care of his appearance and smells nice.’
–IANS–