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New Delhi [India]: All the customers out there, here’s a reason for you to rejoice! ‘The Body Shop’ is lowering prices for its bestselling ranger by 20-30 percent.

The price change will make ‘The Body Shop’ a more accessible beauty brand, allowing more women and men to enjoy its iconic, animal cruelty free products more often.

The Body Shop has always been most passionate about its customers and has been leading the way for more than 10 years in India through its affordable, naturally inspired, 100 percent vegetarian products.

As an iconic retailer, the brand will continue to support its precious customers in this exciting journey by lowering its prices on select ranges permanently.

Shriti Malhotra, chief operating officer, The Body Shop India, says, “The Body Shop always aims to make people feel so good – face, body and soul, with high quality products, produced ethically and sustainably. Falling for you and lower prices of our best sellers will bring affordable cruelty free beauty closer to diverse consumers across age groups and geographies, recruiting new fans along the way and strongly reinforcing our philosophy of Beauty beyond boundaries.” (ANI)